Track the data you want
Earlier in our blogs we introduced and briefly glanced over the data tracking giant Google Analytics. But now we want to show you a few steps on HOW to set up your OWN account, (for those ambitious tech savvy clients of ours and everywhere else in the world).
First things first
1) Get a Gmail/Google account: You can’t use Google Analytics without a google account, so get one.
2) Visit: Google Analytics
3) Set up a Property: Properties are where you send data and set up reporting views. You can add up to 25 properties to each Google Analytics account.
In the ACCOUNT column, use the dropdown menu to select the account to which you want to add the property.In the PROPERTY column, select Create new property from the dropdown menu. Select its correct attributes (mobile app, website etc).
4) Install your Tracking Code: Once you’ve completed all the steps above, Google will then create a tracking code to be put into your website files. This code has to be placed correctly into the website or else it will not track data correctly.
If you are ambitious and want to put the code in yourself, feel free, but we suggest having a professional (such as us) install it for you.
Filter the Data
After you install the code and analytics begins to trach data, you’ll may begin to see a lot of ‘referral’ traffic coming to the site. Those are bots. We need to filter them out.
A very common bot is ‘semalt’. To stop seeing their crawl data on your site, we need to create a filter. Here is how you do that.
1) Go to your Analytics Dashboard: Click “Admin” tab
2)All filters: On the left column you’ll see a link that says “All Filters” , click that.
3) Create new filter: Once you open the filters page, a table will open and on the top left you’ll see a red button that says “new filter”.
4) Follow Instructions: From there you can set up many different types of filters. We suggest filtering out your own IP address as well as a long list of bots we’ve come across. For more help on setting up filters visit here .
Was this blog helpful? Let us Know! Check back again soon for more on Google Analytics setup and closer look into features.
THANKS FOR READING!